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Description
This landmark book is the first to fully explain how memes have become a critical part of UK politics. Through rich and convincing empirical analysis, Southern reveals how digital humour is transforming citizen participation, elite communication, and the very nature of political discourse. A must-read for anyone seeking to understand the evolution of digital political culture and its profound impact on democracy.
James Dennis, Researcher at Lusófona University, Portugal
From shitposts to Karen memes , political communication is changing and Rosalynd Southern is a lively guide to the pithy world of memes. A cutting-edge study that deserves to be read.
Stephen Coleman, Emeritus Professor of Political Communi
Table of contents.- Chapter 1) Introduction.- Chapter 2) A history of memes for political communication from incomprehensible to inescapable.- Chapter 3) How do ordinary citizens encounter and engage with memes and online political humour?- Chapter 4) The Shitpost Left. Activism via meme?- Chapter 5) The meme-ification of Satire?. - The Case of Cold War Steve.- Chapter 6) How have politicians and parties adopted online humour?- Chapter 7) Conclusions and looking to the future.
Rosalynd Southern is a Senior Lecturer in Political Communication at the University of Liverpool. Her work focuses on how digital and social media are used for political communication by politicians, parties and ordinary citizens. She has published work on the use of social media by parties and / or candidates at the last four UK general elections and the Brexit referendum. More recently her work has focused on uncivil and intolerant online speech particularly that directed at women politicians. She is also an expert on new forms of digital political communication, particularly via visual and alternative forms such as memetic content and online satire. Her work has been funded by the British Academy and Research England and published in Electoral Studies, Journal of Elections, Public Opinion and Parties, and Social Science Computer Review, and the British Journal of Politics and International Relations.
