Full Description
This book examines postwar Italian craft and design (1948-1962) through a multidisciplinary lens, reassessing its significance today. It explores the enduring appeal of artifacts within and beyond museum contexts, emphasizing their role as dynamic tools that transcend historical value. Addressing future challenges, the book highlights their relevance in enriching society, supporting creative industries, and aligning with UNESCO's 2030 Agenda for Sustainable Development. Building on seminal exhibitions such as "Il Design Italiano Degli Anni '50" (Milan, 1981), "Anni Cinquanta" (Milan, 2005), and "Il Modo Italiano" (Montreal-Toronto-Rovereto, 2006-2007), the book underscores the pivotal role of 1950s design in shaping Italy's postwar renewal. It testifies to the emergence of a vibrant creative world rooted in cultural heritage and sustained by networks of artisans, manufacturers, artists, designers, and architects - each contributing to an interconnected and territorially grounded design culture. Organized into three thematic sections, it explores the uniqueness of Italian design (Section 1: On the Uniqueness of Italian Design), archival practices (Section 2: Archives for Memory and the Future), and exhibition strategies (Section 3: Made in Italy on Display Inside and Outside Museums). The book advocates for innovative strategies in data and memory sharing to enhance the understanding and appreciation of Italy's cultural assets, ensuring their continued relevance while maintaining their connection to local identities and production practices. Drawing on case studies, experts from diverse fields - including architecture, museums, decorative arts, craft, product and interior design - examine Italian craftsmanship's heritage and its connections to local communities. Their essays illustrate how interdisciplinary enquiries converge into a unified narrative, benefiting from modern approaches to preservation, communication, exhibition, and promotion across physical, digital, and virtual experiences. The book also addresses practical concerns for individuals, industries, archives, museums, and cultural institutions. It provides insights into best practices for presenting design artifacts, leveraging social media for engagement, and fostering partnerships to amplify the impact of cultural initiatives. Emphasizing community participation and cross-sector collaboration, it emphasizes the importance of sustaining Italy's design legacy. Beyond academia and professional circles, the book engages a wider audience by raising public awareness of Italy's cultural heritage and its nature for future generations. It suggests strategies for mitigating overtourism, enhancing engagement with Italy's design heritage, and developing sustainable tourism initiatives that support local communities. By demonstrating the lasting influence of Italian craftsmanship and design, the book positions heritage as a living tradition that continues to shape contemporary life.
Contents
Framing the Context: Approaches and Perspectives.- On the Uniqueness of Italian Design.- Instructions. Ensure "Made in Italy" is Stamped on Every Single Item.- Made in Italy Written in the Stars (And Stripes). Italian Craft's Global Influence in Vintage Newsreels and Documentaries.- Icons of Memory and Modernity: Italian Hotels of the 1950s and the Promotion of Italian Lifestyle.- Archives for the Memory and for the Future.- Design Archives, Made in Italy, and Communication in CASVA's Recent Activities.- Valorization, Promotion and Communication of Made in Italy in the Archivio Progetti, Università Iuav di Venezia.- The Tale of Made in Italy and the Massimo and Sonia Cirulli Foundation: The Relationship Between Collections and Exhibition Choices.- Made in Italy on Display Inside and Outside Museums.- Identitalia, The Iconic Italian Brands. Notes on Exhibition Challenges.- Archives and Project: The Case of the Traveling Exhibition Coats! Max Mara.- Digital Technologies to Promote and Valorise Design Culture.- Milano and the Everyday Informal: Mapping the Intangible Heritage of Italian Design.
