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Full Description
This open access book will guide qualitative researchers in the social sciences with little to no coding experience in leveraging large language models (LLMs). Responding to a lack of instructional materials that recognize the need to equip qualitative researchers with the most advanced tools, this book offers a research-focused guide to harness the power of LLMs.
The content is divided into two parts, beginning with an introduction to LLMs, natural language processing, and machine learning, as well as a historical and ethical perspective on the use of AI in research. The second part of the book serves as a hands-on guide, providing step-by-step instructions for the use of LLMs to analyze large datasets. It is written with practical cases, taken from management sciences, and emphasizes maintaining a close connection to the data throughout the process. It will be highly valuable to researchers in management studies, as well as in the wider social sciences.
Contents
Chapter 1 Introduction.- Chapter 2 Overview of Artificial Intelligence, Machine Learning, Natural Language Processing, and Large Language Models.- Chapter 3 Natural Language Processing in Management Research.- Chapter 4 Ethical Considerations.- Chapter 5 Systems and Tools to Use NLP and LLMs: Getting Started.- Chapter 6 Using LLMs in Qualitative Analysis.- Chapter 7 Data Evaluation and Validation.- Chapter 8 Classification.- Chapter 9 Clustering and Topic Modeling.- Chapter 10 Information Retrieval (IR) and Retrieval-Augmented Generation (RAG).- Chapter 11 Perspectives on LLMs in Management and Qualitative Research.
