Full Description
This textbook offers a clear and accessible introduction to the core principles of microeconomics. Designed for students new to the subject, it covers all the essential topics found in a standard microeconomics course—including consumer theory, producer theory, market structures, imperfect competition, and game theory.
What sets this book apart is its innovative use of illustrations and storytelling. These elements complement the formal analysis, bringing abstract concepts to life and making the material more engaging and easier to understand. The text combines straightforward language, mathematical tools, and visual aids to support a deeper and more intuitive grasp of economic theory.
A companion Workbook, featuring a wide range of exercises and fully worked solutions, is available for separate purchase.
Contents
Money, Prices and Preferences.- More on Choosing Between Goods.- Consumers at Work.- Alternative Behaviour.- Humans and Machines.- What Does It Cost to Produce More?.- Is It Worth It?.- Perfect Competition.- Economic Efficiency.- Economic Policy.- Monopoly.- Oligopoly.- Game Theory.
