Full Description
#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
Contents
.- 1. Barbie and Digital Discourse: Brand, Identity, and Resistance in a Networked World Rebecca C. Hains and Emily R. Aguiló-Pérez.- Part I: Social Media Influencing and Barbie.- 2. 'She's Everything': Mattel's Re-branded Barbie Vlogger as Can-Do Girl Influencer Brilynn Janckila.- 3. She Can Be... President: Exploring #Barbieforpresident's Social Media Campaign and Her Electability with Millennial Moms Andrea E. Hall & Lauren D. Furey.- 4. Barbie: The Original Brand Activist Andrea Bennet & Fernanda Muniz.- Part II: Digital Discourses about Barbie.- 5. There's Something about Midge: (Mis)remembering Pregnant Doll Controversies Online Hannah Maitland.- 6. #Barbiecore: The Cruel(?) Optimism of Postfeminist Nostalgia Jennifer Dawn Whitney.- 7. Barbie's Brazilian Parody: Deconstructing the Image of Mattel's Perfect Doll Petronilio Filipe-Ferreira, Vírnia Martins, and Giselly Martins da Horta.- Part III: Negotiating Identity in Digital Culture with Barbie.- 8. Reclaiming our Childhoods: Black Women's Engagement in Digital Black Barbie Doll Play Lakisha Odlum.- 9. Drag Queen Barbie as Influencer: Gender Expression and Drag Performance on Social Media Cecilia Cerja.- 10. #PlasticReligion: Barbie as a Religious Avatar on Social Media Emily R. Aguiló-Pérez, Emma Cieslik, and Mackenzie Taylo.
