Inspirational Entrepreneurship and Stimulating Tourism : Lessons from the Himalayas in India (Springerbriefs in Entrepreneurship and Innovation)

Eijdenberg, Emiel L./ Agarwal, Manisha/ Thirumaran, K

Springer International Publishing AG（2025/04発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

製本 Paperback:紙装版/ペーパーバック版／ページ数 78 p.
言語 ENG
商品コード 9783031856174
DDC分類 338.47915467

Full Description

This book explores inspirational entrepreneurial activities in the tourism industry of Ladakh, India. It particularly looks at ways to develop an entrepreneurial yet environment-friendly tourist destination. The book starts off with in-depth historical reflections of entrepreneurship and tourism in one of India's fastest growing tourist destinations. Subsequently, the book studies the unique entrepreneurial challenges and opportunities in Ladakh's extreme resource-scarcity and remote context based on empirical evidence from entrepreneurs and stakeholders in the tourism industry. In addition, a broad overview of contemporary entrepreneurial activities in the tourism industry in Ladakh is presented, underscoring the importance of indigenous knowledge and cultural traditions for developing sustainable tourism. Based on qualitative data analyses and literature reflections, this book provides scholars, students, professionals and policymakers an alternative view on entrepreneurial activities in the tourism industry of an ecologically jeopardized region.

.- Historical reflections of the growth of tourism through entrepreneurial efforts in Ladakh.

.- Entrepreneurial challenges: Socio-economic and environmental constraints at high altitude.

.- Contemporary entrepreneurial activities in Ladakh's tourism industry: Stories from pioneers and daredevils.

.- Moving forward: Indigenous knowledge to prepare the next generation and educate Ladakh's visitors.

.- Concluding discussion: Relevant takeaways for scholars and practitioners.