Redefining Public Relations in Emerging Markets : Regional Insights from Africa, South America and Asia (Palgrave Studies of Marketing in Emerging Economies) / Bosah, Genevieve (EDT)/ Hinson, Robert E. (EDT)/ Adae, Eric Kwame (EDT)

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Redefining Public Relations in Emerging Markets : Regional Insights from Africa, South America and Asia (Palgrave Studies of Marketing in Emerging Economies)

Bosah, Genevieve (EDT)/ Hinson, Robert E. (EDT)/ Adae, Eric Kwame (EDT)

Palgrave Macmillan（2025/08発売）

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製本 Hardcover:ハードカバー版／ページ数 339 p.
言語 ENG
商品コード 9783031853357

Full Description

Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.