Full Description
This book contributes to a better understanding of the impacts that artificial intelligence (AI) has on organizations and how they reinforce opportunities while simultaneously overcoming the underlying risks. The importance of artificial intelligence in business innovation lies in AI's ability to drive efficient automation, provide strategic insights through advanced data analysis and catalyse the development of personalized products and services, resulting in more effective operations and agile responses to market demands.
This book will be read by academics, researchers, managers, engineers, practitioners, and other professionals in different sectors of business and management.
Contents
Chapter 1. Dave's decision: what would you do?.- Chapter 2. Language and Culture: Imperative Strategic Assets for Organizations in the AI Era.- Chapter 3. Roadmap for aligning AI in production systems to the organizational culture.- Chapter 4. Artificial intelligence (AI), labor relations & human resource management.- Chapter 5. Harmony in the Workplace: Human- Robot Collaboration and Tuning Employees' Perceptions Through HRM Practices.- Chapter 6. AI in Finance: Applications and Challenges.- Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations.- Chapter 8. From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing.- Chapter 9. Artificial Intelligence (AI) in Marketing and Firm Competitiveness.- Chapter 10. AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC.- Chapter 11. Unlocking Potential: How the Digital Age is Shaping Tomorrow's Human Resource Management.
