Customer Journeys in Fashion : From Linear to Multilevel

Customer Journeys in Fashion : From Linear to Multilevel

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  • 製本 Hardcover:ハードカバー版／ページ数 383 p.
  • 言語 ENG
  • 商品コード 9783031839504
  • DDC分類 658.812

Full Description

This book explores emerging and alternative customer journeys in fashion. The third section examines three themes, the conceptualisation of customer journeys, ethical problems and the connection between customer journeys and sustainability.

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