Political Marketing in the 2021 Canadian Federal Election (Palgrave Studies in Political Marketing and Management) / Gillies, Jamie (EDT)/ Raynauld, Vincent (EDT)/ Turcotte, André (EDT)

ホーム
> 洋書
> ドイツ書
> Social Sciences, Jurisprudence & Economy
> Politics, Society, Work
> political science

Political Marketing in the 2021 Canadian Federal Election (Palgrave Studies in Political Marketing and Management)

個数：

Political Marketing in the 2021 Canadian Federal Election (Palgrave Studies in Political Marketing and Management)

Gillies, Jamie (EDT)/ Raynauld, Vincent (EDT)/ Turcotte, André (EDT)

ウェブストア価格 ¥11,458（本体¥10,417）
Palgrave Macmillan（2023/06発売）
外貨定価 US$ 54.99
ポイント 104pt

提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合が若干ございます。
2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Hardcover:ハードカバー版／ページ数 162 p.
商品コード 9783031344039

Full Description

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.

Chapter 1: Introduction: The 2021 Canadian Federal Election.- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign.- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election.- Chapter 5: Le Bloc Québécois: A Niche Party.- Chapter 6: The People's Party of Canada and the Appeal of Anger Politics.- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election.- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election.- Chapter 9: Conclusion: The Calm Before the Storm.