Social Media Addiction in Generation Z Consumers : Implications for Business and Marketing (Springerbriefs in Business)

Treviño Benavides, Teresa Berenice/ Alcorta Castro, Ana Teresa/ Garza Marichalar, Sofia Alejandra

Springer International Publishing AG（2023/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 53 p.
• 商品コード 9783031334511

Full Description

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media;