Full Description
This open access book focuses on the textual features, or 'strategies', which form popularization discourse. In popularization discourse, research findings from academia are re-presented to make them noteworthy to society and influential for everyday life. Popularization involves recontextualization, or reimagination of findings in an everyday and newsworthy context, and reformulation, the use of audience-appropriate language to increase text comprehension and engagement. 'Re-presenting research' presents an empirically grounded, analytic framework for the analysis of popularization texts. Its applicability spans across disciplinary, multidisciplinary, and interdisciplinary fields, and overarches science communication, science journalism, and research communication. The book offers theoretical background information on popularization discourse, empirical underpinning of the construction of the framework, and practical applicability in examples from multiple text types and academic fields. This book acts as a guide for those working with or on popularization discourse - whether it is to analyze it or learn about it.
Contents
Chapter 1. Introduction: The re-presentation of research in popularization discourse.- Chapter 2. Theoretical considerations: Recontextualization and reformulation in popularization discourse.- Chapter 3. Methodological considerations: Frameworks and rubrics.- Chapter 4. Construction and application: Introduction of the analytical framework for popularization discourse.- Chapter 5. Text example: Using an analytical framework to code a professional science journalism text.- Chapter 6. Corpus example: Using an analytical framework to explore professional writing in science journalism.- Chapter 7. Corpus example: Using an analytical framework to characterize first-year undergraduate newspaper article writing.- Chapter 8. Framing frameworks: Final considerations about framework development.
