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Full Description
This edited volume discusses the path towards the digital transformation of Georgia from two major viewpoints: First, an economic perspective that includes contributions around economic integration and orientation towards the EU, and an analysis of its implications for a small country like Georgia. Second, various aspects of digital transformation initiatives will be studied from an enterprise and a managerial perspective. In this part, innovative management methodologies are conceptualized such as agile change management and the enterprise transformation cycle to facilitate the shift from the manufacturing and agriculture industry towards an increasing digitalization of companies.
These concepts serve as fundamental cornerstones to enable the development of a digital transformation roadmap including the analysis of the potential of establishing a digital hub in Georgia and the Caucasus area. Based on a survey of national and international managers, important HR key performance indicators referring to mobility and digitalization of the workplace are discussed. The impact of pandemic (post-Covid) scenarios for future organizational development as well as large-scale labor migration from East to West is also in focus.
The authors present implications for policymakers and business owners as well as top-level executives resulting in a set of recommendations for future actions.
Contents
Preface The relevance of the digital transformation for the societal and economic development of Georgia.- Part A Digital Transformation and the Economic Perspective.- Chapter 1 Digital work platforms in the modern labor market.- Chapter 2 The Role of Foreign Direct Investment (FDI) on Georgian Economy.- Chapter 3 How to attract startups to boost national economies - A German-Georgian comparison and case study.- Chapter 4 KIU-INNOVATE: A flagship initiative for an entrepreneurial and engaged university in Georgia.- Part B Digital Transformation and the Enterprise Perspective.- Chapter 5 The Enterprise Transformation Cycle - A Model for Digital Transformation.- Chapter 6 Agile project management methodology - Exploring factors which foster successful introduction and institutionalization of the framework.- Chapter 7 Revisiting Organizational Change Management (OCM) - a Context Sensitive and Dynamic Approach of Change.- Chapter 8 Recommendations for leaders of virtual teams tobuild trust.- Chapter 9 Remote Work - The Great Equalizer of the 21st Century? Stress and employee motivation in High and Low-Cost Countries - Exemplary Analysis for Germany, Bulgaria, and Georgia.- Chapter 10 Digitalization as a Driver for successful Talent Acquisition and Employee Retention.- Chapter 11 Cultural Work and Cultural Management in the Digital Post-Pandemic Change of Time - Opportunities, Risks and Challenges in the Context of the 4th Industrial Revolution.- Part C Conclusion and Implications for Policy makers.- Chapter 12 The Potential of the Digital Economy for Economic Development: The Case of Georgia.
