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Full Description
This book draws on almost five decades of entrepreneurial experience and innovation and offers a broad perspective on ethical tech startups. It approaches the subject on two fronts by considering both the business of ethical technology as well as the challenges of tech startups with an imperative to behave ethically. The book provides readers with the tools to ethically frame and construct their startup ventures whether or not their core business is rooted in a technology meant to serve a social good. Incorporating ethical business practices both in knowledge and action, this book leads readers through the process of shaping an incipient startup idea all the way through the long-term operating stages. Using real-world case studies, the book explores key factors in successfully planning, framing, launching, leading, managing, and financing startups. This book is essential reading for researchers, academics, and students as well as industry professionals who have an idea or technology they want to get out into the world. Whether readers are seasoned in the field, employees of existing startups looking for better approaches, or new idealistic innovators who want to learn where to start, this guidebook explains and explores the road to launching the next great ethical tech startup.
Contents
Prologue.- Problems, Solutions, and Value.- Underlying Magic and Competitive Advantage.- Validation and User Experience.- Identity: Defining It and Communicating It.- Business Models and Go-to-Market Plans.- Finances and Financing.- Leadership, Management, and Team.- Ethical Entrepreneurship.- Principles for Success.- Epilogue.
