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Full Description
This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models.
Revised and updated for the second edition, this volume includes new chapterson women's professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.
Contents
Chapter 1: Introduction.- Part I: Organizational Structure and Finances of Professional Road Cycling.- Chapter 2: The History of Professional Road Cycling and its Current Organizational Structure.- Chapter 3: The finances of Professional Cycling Teams.- Chapter 4: Sponsorship in Professional Road Cycling.- Chapter 5: The Economic Impact of Major Road Cycling Events.- Part II: Demand for Professional Road Cycling.- Chapter 6: TV Broadcasting of Road Cycling Races.- Chapter 7: The Tour de France: a Success Story in Spite of Competitive Imbalance.- Chapter 8: Willingness to Pay for Professional Road Cycling Events.- Part III: Personnel and Performance Issues in Professional Road Cycling.- Chapter 9: Human Capital and Labor Exchange in Road Cycling.- Chapter 10: Strategic Behavior in Road Cycling Competitions.- Chapter 11: Modeling Performances and Competitive Balance in Road Cycling Competitions.- Chapter 12: Doping in cycling.- Part IV: Developing Trends in Professional Road Cycling.- Chapter 13: Professional Women's Road Cycling.- Chapter 14: Globalization in Professional Road Cycling.
