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Full Description
Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know - apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader's appeal to fear may serve a constructive purpose in a crisis.
Contents
Chapter 1. The Dilemma of Fear.- Chapter 2. Two Stories - One Dilemma. -Chapter 3. Apocalyptic Fear.- Chapter 4. Political Fear.- Chapter 5. Private Fear.- Chapter 6. Dressing up to Address Fear.- Chapter 7. The Virtue of Fear.