Full Description
This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand's digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.
With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly.
Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers.
Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.
Contents
1 - Introduction.- 2 - GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of Scots.- CHAPTER 3 - MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This Millennium.- CHAPTER 4 - ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making.- CHAPTER 5 - RITCH, Elaine & HALLINAN, Marian, Crafting communities: A haven for escapism and well-being.- CHAPTER 6 - MAROT, Sylvie PRÉMEL, Odile, HAYASHI Yumiko, Patrimoine and Narrative: CHANEL et SONIA RYKIEL.- CHAPTER 7 - COLONEL, Audrey, The History of the Luxury Glove, a tangible and intangible cultural heritage of fashion (19th - 21st century).- CHAPTER 8 - LE GUENNEC, Aude, Heritage, and children's contemporary fashion: case-study of the French brand Jacadi.- CHAPTER 9 - MENDES, Silvano, Heritage and the 'Fourth Space': When the Fashion Brand Dines Out.- CHAPTER 10 - SIAMPTANI, Mala A thematic analysis investigating the use of digital technology in Jewellery Design.- CHAPTER 11 - MOURATIDOU, Eleni, Fashion as leisure: knowledge and entertainment through Brands' digital narratives.- CHAPTER 12 - CANTISTA, Isabel and DELILLE, Damien, Resale. History and Algorithms: the case of Sellpy.
