- ホーム
- > 洋書
- > ドイツ書
- > Social Sciences, Jurisprudence & Economy
- > Economy
- > management
Full Description
The pace of change today is unprecedented. As more than one observer has said, change itself has changed. Technologies and markets in virtually every industry are now subject to rapid and unpredictable change, placing a premium on the ability to successfully manage new paradoxes, such as being entrepreneurial and efficient, as well as able to sense shifts and rapidly respond and secure enough stability for quality and efficiency. In short, enterprise leaders face a paradigm shift in management, and they will be forced to transform their organizations in order to survive in the 21st century. This book will provide leaders with the fundamental principles for managing a firm in the digital economy, as well as the Rendanheyi business model, developed for the new century. Finally, the book will provide leaders with a case, based on GE Appliances, on how they can effectively transform their own organizations.
Foreword by Edgar Schein and Peter Schein.
Contents
Part 1. Why Management Needs to Change and Key Capabilities for a Digital Economy.- 1. Why New Management Models Are Needed—and The New Management Capabilities.- Part 2. Two Cradles of Management Innovations.- 2. Silicon Valley.- 3. The Silicon Valley Model.- 4. China.- 5. The New Chinese Model.- Part 3. Haier and the RenDanHeYi model.- 6. Haier: A Traditional Firm Transforming into a Digital Winner.- 7. The RenDanHeYi Model.- 8. RenDanHeYi Versus the Silicon Valley Model.- Part 4. GE Appliances in 2016 and 2021 and the Interpretation of RenDanHeYi.- 9. GE Appliances in 2016.- 10. GE Appliances in 2021.- 11. GE Appliances' Interpretation of RenDanHeYi.- Part 5. A Framework for Better Understanding a Business Transformation.- 12. A Framework for Understanding a Business Transformation.- Part 6. The Transformation of a 100-year-old Company.- 13. From Desire to Implementation.- 14. Key Steps Taken by GE Appliances.- Part 7. Managerial Advice and Concluding Summary.- 15. Managerial Advice.- 16. Concluding Summary.
