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Full Description
This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries, global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.
Contents
1. Introduction.- 2. The Growth of Latin American Television.- 3. Why Latin American Audiences Stay Loyal to National Broadcast Television.- 4. The Persistence of the Popularity of US television.- 5. Changing Class Formations and Changing Television Viewing: The New Middle Class, Television and Pay Television in Eight Latin American Countries 2004-2020.- 6. Streaming Television, Netflix, and Transverse Transnationalism.- 7. Netflix, Distinction, and Cosmopolitanism Among Latin American Middle Class and Elite Audiences.- 8. Conclusion.
