Full Description
This book investigates the various ties between tourism development and sustainability, revealing forces of change and current trends in tourism management performance in countries of Central and Southeast Europe. The contributions explore how the tourism industry is responding to numerous related challenges while managing risks with the aim of enhancing tourism management performance. In addition, it offers insights into the interconnections between tourism and other industries. In brief, the book offers an innovative, quantitative and qualitative scientific approach to the topic, along with conclusions and concrete policy recommendations.
Contents
Chapter 1. TOURISM DEVELOPMENT IN NORTH GREECE.- Chapter 2. TOURIST PRODUCT CHARACTERISTICS BASED ON TWITTER SENTIMENT ANALYSIS: A CASE STUDY OF PENANG, MALAYSIA.- Chapter 3. TOURISM DEMAND MODELLING AND FORECASTING: EVIDENCE FROM EU COUNTRIES.- Chapter 4. MILLENNIALS AND DIGITAL MARKETING IN TOURISM: THE GREEK CASE.- Chapter 5. DETERMINANTS OF OPERATING REVENUES: TRAVEL AGENCIES VS TOUR OPERATORS IN EUROPEAN UNION.- Chapter 6. A UNIFIED BUSINESS MODEL CANVAS FOR DIGITAL INTERMEDIARIES IN TOURISM INDUSTRY.- Chapter 7. THE ROLE AND IMPORTANCE OF TRANSPORT WITHIN THE TOURISM SUPPLY CHAIN.- Chapter 8. THE ECONOMICS OF FISHERIES IN THE MEDITERRANEAN BASIN: A SCOPING REVIEW BY MEANS OF CITATION PATTERNS ANALYSIS.- Chapter 9. THE EFFICIENCY OF CROATIAN SEAPORT AUTHORITIES.- Chapter 10. THE IMPACT OF MARITIME PASSENGER TRAFFIC ON THE DEVELOPMENT OF SEAPORTS AND THEIR SURROUNDINGS.- Chapter 11. ENVIRONMENTAL INVESTMENTS IN HOTEL BUDGETS - A CASE STUDY ON CROATIAN HOTELS.
