Technology Adoption in the Caribbean Tourism Industry : Analyzing Service Delivery in the Digital Age （2021）

Spencer, Andrew

Springer Nature Switzerland AG（2021/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 236 p.
• 言語 ENG
• 商品コード 9783030615864
• DDC分類 338.47917290452

Full Description

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

Contents

1. Introduction2.- Leadership and Technology: Understanding Adoption Practices3.- Internal Firm Factors: An Examination of Travel Companies Resource base4.- External Factors: The Digital Divide, Closing the Gap5.- Transactional and Transformational Leaders: Their Influence on Technolog 6.- The Applicability of an Innovative Theoretical Model and its Implications.- 7. Conclusion