Full Description
The Academy of International Business (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.
Contents
MNEs, Organizational Legitimacy and the Need for Nonmarket Strategies.- Nonmarket strategies within conflicting institutional pressures -The case of western multinationals in a post-socialist context.- Balancing to Utopia: Multinationals in Oligarchies.- Political strategies of multinational companies in managing uncertainty: Lessons from Brexit.- Organizational political ideology, Host country institutions, and Impact on Employee outcomes.- Tracing the global diffusion of corporate social responsibility: The example of Business in the Community's CSR Framework.- Shifting Paradigms in the postnational constellation: A deliberative view on the role of the firm.- Determinants of environmental standards adoption by Multinational Corporations: A review of extant literature.- Impact of adoption of environmental standards on firm value in the Chinese market.- Cultural diversity, Strategic alliance configurations and Ecological innovations of MNEs.
