John Pearce and the Rise of the Mass Food Market in London, 1870-1930 （2019）

Gutzke, David W.

Springer Nature Switzerland AG（2019/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 257 p.
• 言語 ENG
• 商品コード 9783030270940
• DDC分類 382.4564130942

Full Description

At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had "done more than can be readily recognised to render London a sober city."  By studying Pearce's companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.

Contents

1. Introduction.- 2. Pubs without Beer.- 3. From Philanthropy to Profits in London.- 4. From Penny Capitalist to Server of the Multitudes.- 5. Advent of the Mass Market.- 6. Catering Crisis in Edwardian England.- 7. Collapse of the British Tea Table Company.- 8. Starting Over.- 9. Into the War and Beyond.- 10. Conclusion