Full Description
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Contents
1 Social media usage among top European DMOs.- 2 Neoliberal collaboration of tourism academia and industry: The case of destination governance.- 3 The airline-airport-destination authority relationship: The case of Greece.- 4 The recent boom in Spain: Economic sustainability of destinations.- 5 Exploring tourist satisfaction and destination loyalty.- 6 Destination management through stakeholders' collaborations.- 7 Food as a component in destination marketing.- 8 An application of the EU financial instruments for rural tourism development.- 9 Travel bloggers as influencers: what compels them to blog.- 10 Winery operators' perceptions of factors affecting wine tourism development.- 11 Collaborative policy making and stakeholder engagement: A resident-based perspective.- 12 Non-constant reputation effect in tourism demand.- 13 Turnaround strategies in destination marketing organizations.- 14 Contemporary urban destination marketing: A comparative analysis.- 15 Competitiveness factor analysis of an operating tourist destination.- 16 A Strategic Approach to Managing Risk and Crisis at Tourist Destinations.- 17 How flow-based destination management blends theory and method for practical impact.- 18 French golf tourism and sustainable development.
