Full Description
The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs.Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.
Contents
IntroductionChapter 1: Research for Interaction: Understanding the briefMarket researchUser researchVisual researchIndustry perspective - Eilidh Dickson & Helle Rohde Andersen, CIIDWorkshop I: 'Connected life' Chapter 2: Design Development: Conceptual thinkingOrganizing information, Site maps and task flowsNavigation systemsDesigning learnable interfacesCreating prototypes and wireframesStoryboarding and animaticsFeedback and user-testingIndustry perspective - Campbell Orme, Moving BrandsWorkshop II: 'The cube' Chapter 3: Colour and Image: Colour meaning and psychologyColour in technical detailWorking with colourUsing colour systemsEncoding and decoding imagesPreparing imagesUsing image librariesIndustry perspective - Tim Beard, Bibliotheque DesignWorkshop III - 'Taste after taste'Chapter 4: Digital Typography: FundamentalsClassification and selectionLegibility and readabilityUsing type on televisionUsing type as imageUsing type for informationType on the webUsing type on small and dedicated devicesIndustry perspective - Mathias Jespersen, e-TypesWorkshop IV - 'Semi-precious' Chapter 5: Grids and Layout: A short historyPrinciples of compositionWhat are grids? Screen size and layoutLaying out web contentFluid, responsive and adaptive design layoutsTelevision screen layout and standardsIndustry perspective - Matt Verity, TrueViewWorkshop V: 'Its all news to me' Chapter 6: Interactive Formats: Web publishingAn enhanced web experienceOnline advertising and banners formatsMobile and tabletGamesDual screensTV graphics componentsInteractive televisionFormats without boundaries: experiences and eventsIndustry perspective - Charles BathoWorkshop VI: 'One message, many formats' Chapter 7: Presenting your Ideas: Preparing for a presentationDigital presentationsPhysical presentationsCreating portfoliosIndustry perspective - William Lidstone, RazorfishWorkshop VII: 'Perfect pitch' ConclusionGlossary Bibliography Useful Resources IndexAcknowledgements and Credits
