SUMMARY: UNLEASHING THE KILLER APP - REVIEW AND ANALYSIS OF DOWNES AND MUI'S BOOK (BUSINESS BOOK S) / BUSINESSNEWS PUBLISH - 紀伊國屋書店ウェブストア｜オンライン書店

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SUMMARY: UNLEASHING THE KILLER APP - REVIEW AND ANALYSIS OF DOWNES AND MUI'S BOOK (BUSINESS BOOK S)

BUSINESSNEWS PUBLISH

BUSI BOOK SUM（2016/09発売）

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9782511044063

基本説明

The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".

This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They transform industries, redefine markets and devastate the established order. In their book, the authors explain a digital strategy that companies should exploit in order to gain a position where they can introduce killer apps. This summary teaches you how to best position your company to profit from the emergence of the electronic commerce market.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Unleashing the Killer App" and find out why you should use killer apps to remain competitive today and in the future.