基本説明
Carafe, cendrier, broc, verre, bob... Ce livre rend hommage à neuf décennies d'objets publicitaires mythiques de la marque Ricard, en retraçant leur histoire et leur impact dans notre mémoire collective : une immersion visuelle inédite pour les passionnés de design, d'art, et de culture populaire.
« Ricard. Jamais le nom d'un apéritif n'aura eu un tel pouvoir évocateur. Voyez ces coupelles à olives, voyez ce plateau jaune citron. Ils se rappellent à notre bon souvenir, font grimper le mercure et donnent l'accent. Ce sont des fragments d'été, des éclats de soleil, des bribes de France... » PHILIBERT HUMM
Carafe, ashtray, pitcher, glass, bucket hat... This book celebrates nine decades of iconic Ricard-branded merchandise, tracing the history and lasting impact of these objects on our collective memory : a unique deep dive for lovers of design, art and pop culture.
Ricard. The name of no other aperitif has such evocative power. Look at those little olive dishes, that lemon-yellow tray. They conjure up fond memories, raise the temperature, and lend us a southern accent. They're fragments of summer, shards of sunshine, bits of France itself.
Full Description
This book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis.
From the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard's history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis "Garçon ! A Ricard" to the commercial jingles on the radio, painted walls, artistic collaborations and collections designed by renowned creators (Garouste and Bonetti, Yves Oppenheim, Olivier Gagnère, Marc Newson, Ronan and Erwan Bouroullec, studio 5.5, Yorgo Tloupas etc.)... Not to mention bucket hats, parasols, Citroën 2CV and other advertising caravans!
After revisiting the history of Ricard "the real pastis from Marseille" and its iconic bottle, the book showcases numerous Ricard items and comes back to its greatest advertising campaigns.
Text in English and French.
