Built to Grow : A Handbook for High-Performance Sales Teams

個数：

予約

Built to Grow : A Handbook for High-Performance Sales Teams

Friedman, Stephanie

ウェブストア価格 ¥8,395（本体¥7,632）
Stripe Press（2026/03発売）
外貨定価 US$ 40.00
ポイント 76pt

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製本 Hardcover:ハードカバー版／ページ数 272 p.
言語 ENG
商品コード 9781953953629

Full Description

Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders.

Startup founders often wish for a playbook for building and scaling a sales function. All too often, it's an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.

This book is that playbook—a structured and repeatable methodology for building a high-performing sales function from a company's earliest days.

In Built to Grow, Friedman lays out a systematic framework for building and managing a sales organization, from defining the repeatable sales motion and creating a sales playbook to hiring the right salespeople and managing the revenue engine. The book is divided into three phases of startup growth—Experiment, Build, and Scale—and offers actionable insights and tactics drawn from Friedman's two decades of experience working with successful startups, both as an operator and as a board director and adviser to founders and CEOs.

Built to Grow is the go-to-market field guide for founders looking to scale from $0 to $100 million in annual sales, which often coincides with building the sales team from 0 to 100 salespeople. The principles put forward in Built to Grow allow startup founders and CEOs to implement a repeatable and predictable approach to selling their product and building a generational company from day one.

Introduction

I. Experiment

Experiment: Playbook

Experiment: Hiring

Experiment: Revenue

Experiment: Customers

Experiment: Compensation

Experiment: Culture

Experiment: Collaboration

II. Build

Build: Playbook

Build: Hiring

Build: Revenue

Build: Customers

Build: Compensation

Build: Culture

Build: Collaboration

III. Scale

Scale: Playbook

Scale: Hiring

Scale: Revenue

Scale: Customers

Scale: Compensation

Scale: Culture

Scale: Collaboration

Epilogue

Endnotes

Glossary

Acknowledgments

Index

About the Author