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Full Description
Asia's growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region's rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần's family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP's founder, Trần Quí Thanh, tells himself daily, "Nothing is Impossible."
Contents
FOREWORD INTRODUCTION Part I: Asia Rising The World Reaches Peak Multinational The Vietnamese Tiger Starts to Roar Nothing Is Impossible Part II: Five Steps to Success Create Authentic Local Products Adhere to International Standards Govern Growth Motivate Employees and Foster Community Spirit Take Responsibility Part III: A Woman's World Globalized Girl #MeToo Vietnam ACKNOWLEDGMENTS APPENDIX 1 APPENDIX 2 APPENDIX 3 BIBLIOGRAPHY ABOUT THE AUTHORS OUR SERVICES
