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Full Description
ALL-NEW SECOND EDITION COMING APRIL 2021!
This book is like having coffee with an award winning marketing expert.
Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including:
Why is setting a budget the worst way to start a marketing plan?
How can you create unstoppable word-of-mouth for your business?
Why is it a mistake to try and be on every social media platform?
Within these pages you'll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget.
Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
Contents
PART I - The Plan
Ch 1 - 5 Myths Of Small Business Marketing: What do most people believe or do that is totally wrong and why?
Ch 2 - What To Do First: If you should do one thing to start, what would it be and why? This will be "quickstart style advice on how to get going and what it takes"
Ch 3 - The Non-Obvious Method : Introduce the method/approach/process and how it will help them
PART II - The Advice
Ch 4 - The Chicken Strategy - How to focus on the right things and think strategically
Ch 5 - How To Be Findable - The secret of getting found by customers who want what you sell.
Ch 6 - Going Old School - Should you use print advertising or direct mail and how?
Ch 7 - Social Media Influencers - How to separate "influencers" from freeloaders and work with them.
Ch 8 - Pay Per Click (Without Losing Your Shirt) - The truth about keyword marketing
Ch 9 - Reviews From Happy and Unhappy Customers - How to manage your online reviews with authenticity
Ch 10 - Content Marketing - Master techniques and how to use what you got
Ch 11 - Consultants - How to hire good marketing people without falling for the hype
Ch 12 - Tracking and Measurement - How to tell if your marketing is working
Ch 13 - Passive Loyalty - How to move your customers from being passively loyal to being actively loyal
PART III - The Resources
Ch 14: 5 Best Things I Ever Read: My picks for most valuable external pieces of advice
Ch 15: Resources - Media List : Books, videos or podcasts that you recommend
ENDNOTES
INDEX
