Full Description
Applying Social Media Technologies in Healthcare Environments provides an indispensable overview of successful use of the latest innovations in the healthcare provider-patient relationship. As professionals realize that success in the business of healthcare requires incorporation of the tools of social media into all aspects of their worlds and recognize the value offered by the numerous media channels, this compendium of case studies from various voices in the field-caregivers, administrators, marketers, patients, lawyers, clinicians, and healthcare information specialists-will serve as a valuable resource for novices as well as experienced communicators.
Written by experienced players in the healthcare social media space and edited with the eye of an administrator, chapters provide insight into the motivation, planning, execution, and evaluation of a range of innovative social media activities. Complete with checklists, tips, and screenshots that demonstrate proven application of various social channels in a range of situations, this will be a valuable tool to maximize opportunities in meeting the challenges of new healthcare demands.
Contents
Foreword - The Future of Social Media in Healthcare Preface Chapter 1. Introduction Chapter 2. The Value of Social Media: A Patient's Perspective Chapter 3. Social Intelligence About The Patient Experience Chapter 4. Social Media for Healthcare Marketing and Branding Chapter 5. Social Media at a Community Hospital: Rapid Change Requires Rapid Response Chapter 6. Intermountain Healthcare's Intermountain Moms Campaign Chapter 7. Children's Online Social Network: Building on Patient Ideas Chapter 8. Midwives and Marijuana: How the Arizona Department of Health Services Uses Social Media to Build Online Community Chapter 9. Why Do I Blog? Chapter 10. Social Media Hubs: Strategy and Implementation Chapter 11. Using Social Media for Research: Addressing Regulatory Challenges Chapter 12. Legal Aspects of Healthcare Social Media: Staying Out of Trouble Chapter 13. Public Engagement: Health Information Technology, Social Media, and Government Policy
