Professional Meeting Management : A Guide to Meetings, Conventions, and Events （Sixth）

Agate Publishing（2015/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 350 p.
• 言語 ENG
• 商品コード 9781932841978
• DDC分類 658.456

Full Description

The sixth edition of Professional Meeting Management is the newest edition of the longtime standard reference and textbook for the meetings industry and meetings education. This is the first student and meeting professionals textbook aligned with the new Certified Meeting Professional (CMP) International Standards, which will be used by the Convention Industry Council as a reference book for item writing for the CMP Certification Examination. It includes the most up-to-date information on current trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry developments on the horizon.

Contents

Introduction Contributors List of Figures Chapter 1: Overview of the Industry Chapter 2: Strategic Planning Chapter 3: Project Management Chapter 4: Designing the Meeting Experience Chapter 5: Budgeting and Funding the Meeting Chapter 6: Site and Venue Selection Chapter 7: Risk Management/Safety & Security Chapter 8: Contracts and Liability Chapter 9: Marketing and Promotion Chapter 10: Housing / Registration Chapter 11: Technology and Audiovisual Chapter 12: Food and Beverage Chapter 13: Exhibitions and Trade Shows Chapter 14: Onsite Management Chapter 15: Closing the Meeting Chapter 16: What's Next? Index Glossary References