Cult Status : Building a Business that People Adore

Duggan, Tim

Pantera Press（2020/07発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 272 p.
言語 ENG
商品コード 9781925700534

Full Description

Enough has been written about huge cult brands founded last century - Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success?

Tim Duggan, co-founder of one of Australia's most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.

Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoe Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you'll discover:

The 7 Steps to building a business with cult status
The one thing you should do before starting something new
Why every business of the future needs to balance profit and purpose together
How to have just as much impact working inside a company as you can from outside
The leadership trait every new leader needs
How to create a passionate community around you and your work
14 practical exercise you can do today to set up for success tomorrow.

Armed with this book, anyone from anywhere can help create the next business with serious cult status.