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Full Description
Tourism Marketing: The Experiential Perspective could not be more relevant in today's dynamic tourism landscape. As global travel faces shifting consumer expectations, rapid digital transformation, and mounting sustainability demands, this timely volume brings together cutting-edge research and critical insights into the power of experiential marketing to shape the future of tourism.
This edited collection explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. The chapters highlight innovative approaches that move beyond traditional promotion, emphasizing the creation of authentic and memorable experiences that foster deeper consumer engagement, brand loyalty, and sustainable development.
Drawing on a diverse range of perspectives from leading scholars and emerging voices, Tourism Marketing: The Experiential Perspective examines the intersections of sensory experience, digital tools, and community-based tourism.
It is an essential resource for students, researchers, industry practitioners, and policymakers seeking to understand and apply experiential marketing in the evolving tourism sector.
This book features a selection of the best papers presented during the 10th ATMC (Advances in Tourism Marketing Conference) of 2021.
Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Kadir Has University, Turkey and Antónia Correia, CEFAGE, Universidade do Algarve, and President of the first and unique tourism collaborative laboratory, KIPT Colab, Portugal.
Contents
Ch 1- Introduction (Correia, Kozak); Part I: Concepts and Evolutions: Ch 2- Experiential marketing: a reflection on its evolution (Agapito); Ch 3- Tourism marketing: the experiential perspective (Nqalamba, Tseane-Gumbi, Slabbert); Ch 4- A multidisciplinary approach to transformative experiences (Tkatch): Part II: Destination and Business Experiences); Ch 5 - Smart culture objectives and priority genres: the shared vision of local communities (Petr, Cacho-Elizondo); Ch 6- Beyond the destination: storytelling as a tool for experiential marketing
(Campos, Nogueira); Ch 7- Sustainability in experiential tourism: marketing eco-friendly experiences (Özdemir-Uçgun); Ch 8- The influence of ethics and sustainability in tourism marketing (Vidal, Fernandes); Ch 9- Think global, act local: transforming local commerce through smart shopping (Leitão, Correia); Ch 10- Medical tourism destination choices: a multi-level framework (Fuchs, Campo, Alvarez); Ch 11- Prestige hotels on sale? A cluster analysis of luxury consumers (Masset, Geerts); Ch 12- Can film nostalgia lead to improving destination image and intention to visit the screened destination? (Kim, Correia, Chiriko); Part III: Wine Experiences: Ch 13- "From the sea to the plate": Maritime tourism experiences (Azevedo, Munõz Duenas); Ch 14- From wine to screen: Impacts of technology on wine tourists' satisfaction and behavioural intentions (Amaro, Cardoso, Barroco); Ch 15- Using augmented reality to promote a terroir at the point of purchase (Bourliataux-Lajoinie, Rival, David, Elizondo); Ch 16- Value in use and value proposition of wine tourism mobile applications (Kirova, Tan Vo-Thanh); Part IV: Community-Based Tourism Experiences: Ch 17- Invisible networks in community-based tourism: Connections and articulations (Valério Lima Vieira, Correia); Ch 18- Local communities in community-based tourism (Gohori, van der Merwe): Ch 19- Conclusion (Kozak, Correia); Index
