- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
• Discusses the social and cultural dimensions of entrepreneurship;
• Includes case studies from a wide range of Hospitality and Tourism sectors;
• Industry perspectives and examples included to contextualise the theory.
Entrepreneurship in Hospitality and Tourism: a global perspective second edition provides a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.
Fully informed by the latest research, it incorporates:
• different country contexts;
• the social and cultural dimensions of entrepreneurship;
• case studies from a wide range of Hospitality and Tourism sectors;
• Industry perspectives and examples included.
Contents
Theme 1: Entrepreneurs
Ch 1 Entrepreneurship in the Tourism Sector: Personality and entrepreneurial traits (Mehmet Bagis and Mehmet Nurullah Kurutkan);
Case study: A new beginning in Britain);
Ch 2 Culture and Entrepreneurship (Eda Gurel and Levent Altinay);
Case study: Cultural characteristics);
Ch 3 Social Entrepreneurs: Important, but often overlooked, tourism entrepreneurs (Ziene Mottiar);
Theme 2: Entrepreneurship and the Environment:
Ch 4 Institutions and Entrepreneurship in Tourism (Mehmet Bagis and Mehmet Nurullah Kurutkan);
Case Study: The Nguyen family restaurant;
Ch 5 Exploring the Theoretical Landscape of Entrepreneurial Networks: Cultural and gender perspectives (Ainur Kenebayeva and Gainiya Tazhina); Ch 6 Entrepreneurship as a Process (Levent Altinay, Ainur Kenebayeva, Armiyash Nurmagambetova and Maureen Brookes);
Case study: AirBnB;
Theme 3: Constrained Entrepreneurship:
Ch 7 Constrained Entrepreneurship: South Asian Restaurants in the UK (Trevor Jones and Monder Ram);
Ch 8 Inclusive Entrepreneurship (Emma O'Brien);
Case study 1: Spotlight on Coralus;
Case study 2: The Abono Café Social Economy Enterprise;
Ch 9 Ethnic Minority Entrepreneurship (Anna Farmaki and Levent Altinay);
Case study: The Kowalski family restaurant;
Theme 4: Entrepreneurship Strategies:
Ch 10 Marketing Strategies of SMEs in Hospitality and Tourism: An entrepreneurial perspective (Tuğba Şen Küpeli and Metin Kozak);
Ch 11 Marketing Strategies for SMEs in the Tourism and Hospitality Sector (Lisa Harkness);
Case Study: LegenDerry': a regional tourism brand;
Ch 12 Human Resources Management in SMEs in Hospitality and Tourism (Hasan Evrim Arici);
Ch 13 Making Social Enterprises Sustainable: The role of social media and social innovation (Mert Gürlek, İlker Kılıç);
Case Study: Gökkuşağı Café;
Theme 4: Entrepreneurship and the Future:
Ch 14 Tourism & Hospitality Social Entrepreneurship for Sustainable Development (Punita Bhatt and Chandra Kant Upadhyay)
Case study 1: The Good Hotel Chain;
Case study 2: The Blue Yonder;
Ch 15 How will Small Businesses Survive? Artificial Intelligence and the Future of Small Businesses (Raziye Nevzat and Ava Kaboli);
Ch 16 Artificial Intelligence and Entrepreneurship in Tourism and Hospitality (Stanislav Ivanov, Faruk Seyitoğlu, Aarni Tuomi and Craig Webster);
Case study: Using AI to create a new business model;
Concluding Remarks (Levent Altinay, Anna Farmaki and Zaid Alrawadieh)
