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Full Description
1959 Motown Boy
Becomes a Motown Man
Al Abrams was Detroit Motown Family Grit;
Not Hollywood
Motown Family Glitz!
Written before
his untimely death, Motown Press officer, Al Abrams, tells the hard and painful
truth behind his time at Motown. He tells of a medal of valor that a guy
awarded to himself who had fabricated the military story for his own personal
hero press. Al, also, reveals in detail why his Motown Memoir was not released
after leaving Motown.
This book is
Al's follow-up book to his Hype & Sou!: Behind the Scenes At Motown.
It tells more Motown music history from Al's 1959 Teenage Boy hire perspective
to his becoming Motown's Man as Motown's Press Officer. As Motown's Press
Officer, Al had the ultimate view of where the Motown music secrets were hidden
for both the record label and its artists.
Al Abrams
became Motown's first employee at the age of eighteen years old. He
impressed Berry and Raynoma when he took a record Berry handed him and got it
played on the radio. Al became Motown's only Go-To-Guy
when he became Motown's innovative, courageous, caring, daring and effective
International Press Officer. He was privy to all the Motown family secrets from
behind stage doors. He had to know everything from the inside to the
outside to protect Motown, Berry and all the Motown artists and workers.
As the Civil
Rights Movement marched across America and young boys were putting on military
uniforms and being sent to the Vietnam War, Al, single-handedly, created a
global publicity campaign for a Black owned record label.
Selling a Black
owned music company's records and promoting its artists was challenging. Al
maneuvered around the color obstacles and the white owned entertainment venues,
radio stations and publications to help Motown crossover the white-black
demarcation music lines.
Integration and
not Segregation on the dance floor and in concert halls is the pathway Al
created for Motown
Al believed in
the motto he created to sell Motown ... Motown: The Sound of Young America.
His book tells
the miracle of Motown from his personal perspective and his insider knowledge
that began for him as a teenager.
Al Abrams, a
music press legend, tells it from HYPE AND SOU! To HIGH ON SOU!
Contents
Forewords 5
Dedication 17
1 Glass Gladiator 23
2 Motown Man of Valor - Your Brother in Arms 47
3 Stolen Valor - D-Day Torpedo - Bury the
Manuscript 71
4 Unpublished Motown Memoirs 1968/1969 &
Abrams Interview 79
5 Script for a Record Label Television Series 118
6 Why Motown Black & White? 142
7 The
Final Turntable Spin 155
