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Full Description
Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provides in-depth insights, practical examples, and best practices tailored specifically for professionals and academics in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. This industry-specific focus makes it a valuable resource that explains and harnesses the power of AI in the context of tourism and hospitality.
• A comprehensive resource that combines theoretical knowledge with practical relevance.
• Covers a vast overview of AI applications, encompassing various subtopics such as personalized recommendations, chatbots, revenue management, and destination management.
• Includes dedicated sections with real-world case studies showcasing successful AI implementations in the industry.
• Analyses the lessons learned from AI-driven projects and identifies best practices and strategies that can be adopted in the industry.
• Offers practical recommendations for and from industry professionals on harnessing the power of AI in their businesses.
With an experienced team of contributors from both academia and industry, each chapter is written in a user friendly style with pedagogic features such as chapter objectives, vignettes and real life case studies and summaries.
Contents
Introduction
Ch 1 The Use of Generative AI in Enhancing Customer Experience (Kaan Koç, Sercan Hatipoğlu, Erdoğan Koç, Ahu Yazıcı Ayyıldız)
Ch 2 AI and Humans: The importance of human presence in Wellness and Spa Tourism (Jennie Underwood, Demos Parapanos, Tim Heap)
Ch 3 The role of digital marketing analytics in the tourism industry (Imran Maqbool Khan, Mohsin Abdur Rehman, Bruna Menegon Ianicelli)
Ch 4 Future of sustainable tourism in the age of artificial intelligence (Jafar Bapiri, Salar Kuhzady)
Ch 5 AI-Driven Transformation in Hospitality and Events: Comprehensive Applications in the F&B Industry of New Zealand (Carolin Santoso, Pola Q. Wang)
Ch 6 Using AI to Customise Travel & Event Recommendations (Juliet Dijkstra, Daphne Maria Dekker)
Ch 7 The Role of Artificial Intelligence (AI) in Enhancing Customer Service and Personalization for Hospitality and Event Sectors (Galena Pisoni, Hongrui Zhu)
Ch 8 Leadership Strategies for Implementing AI in Tourism Operations: A Practical Guide (Waqas Mehmood)
Ch 9 AI in Hospitality and Event Management: Enhancing Guest and Attendee Experiences (Ayşe Çelik Yetim, Necibe Şen)
Ch 10 The Future of Hospitality: AI's Role in Event Management (Sima R. Kaçmaz)
Ch 11 Designing a Holistic Model for the Creation of Holo-Tourism Through Industry 4.0 Technologies in the Context of the Experience Economy (Sinan Baran Bayar, Büşra Kaya, Cihan Çobanoğlu)
Conclusion
Index
