- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
• Provides fresh perspective on consumer behaviour post pandemic and in the light of current issues such as climate change, AI and wellness;
• Packed with international case studies to contextualise the theory;
• Looks at the challenges faced by the retail sectors and the post-pandemic consumer.
Service industries have been impacted by factors such as artificial intelligence, sustainability and the recent pandemic. Studies reveal that post-pandemic, people's top priority is to travel to visit family, followed by leisure. Hospitality, tourism, and retail service providers have had to adapt to this new era and cater to consumers' needs.
'Emerging Trends in Consumer Behaviour in the Service Sector' offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. It is divided into two sections: The first section will examine consumer preferences and changes in their behaviour related to health and wellness, sustainability, cultural shifts, lifestyle and work style, and remote work. The second section will explore future trends in service sectors by shedding light on evolving needs and understanding the impact of emerging technology on these industries.
Contents
Editor's Introduction
Ch 1 From souvenir to experience and personal networking: De-materialization of tourism commodities in Japanese crafts tourism (Yukari Yamagishi)
Ch 2 The role of resident's perception in sustainable community-centred tourism management (Marina Abad Galzacorta, Asunción Fernández-Villarán Ara, Ana Goytia Prat; Nagore Espinosa Uresandi)
Ch 3 Chinese customers' attitudes towards sustainable practices in luxury resort hotels and their behavioural intention to pay (Minhan Wang, Saloomeh Tabari)
Ch 4 Examining the role of sustainable luxury in the tourism sector: The interplay between cultural context and personality factors (Rada Gutuleac, Alberto Ferraris & Cristian Rizzo)
Ch 5 Tourism Resources Use Pattern in Post Pandemic Era (Pankaj Kumar, S.K. Gupta, Madhurima, Neeraj Aggarwal)
Ch 6 The impact of anywhere workers on the sustainable development of tourist destinations and industry: a literature review (Micol Mieli & Malin Zillinger)
Ch 7 Understanding Luxury Airline Millennial Consumption Habits and Experiences as means to improve Brand Value (Jonathan Wilson, Diana Tartakovska, Lika Baghdasaryan)
Ch 8 Digital Transformation, New Technology and Marketing in the Fashion Industry Evolution (Monika Zaborowska, Joanna Kuczewska, Aleksandra Borowicz)
Ch 9 Consumer Buying Intention Through Apps: A case of fast fashion apps (Poppy Herold, Saloomeh Tabari)
Index
