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Full Description
Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.
With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as:
• Relationship and integrated communication for the event stakeholder management
• Event mix strategies and multilevel communication
• Different typologies of users and consumer behaviour
• Communication planning and results
• Events storytelling: dramaturgy and metacommunication
• How to increase engagement and deliver immersive experiences
• Innovative digital technologies and virtual events
• Evaluating event communication
The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.
Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK.
Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome.
Contents
Introduction
PART ONE - Objectives, processes, and value creation
Chapter 1 -Event Corporate Communication
Chapter 2 - Event mix strategies and multilevel communication
Chapter 3 - Event users
Chapter 4 - Communication planning and results
PART TWO - The consumer's experience
Chapter 5 - Event communication design
Chapter 6 - From experience to engagement: theory and methods
Chapter 7 - The digital disruption
Chapter 8 - Evaluating the impacts of event communication
Conclusions
Index
