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Full Description
The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field.
This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as:
• An introduction to and conceptualization of the sharing economy;
• National culture and the sharing economy;
• Big data and digital marketing in the sharing economy;
• The future of mobility according to Uber;
• Rethinking tourism models in the era of the sharing economy;
It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.
Contents
Part 1 Issues and Concepts; Ch 1 Introduction and conceptualisation (Rahimi, Taheri, Buhalis); Ch 2 Sharing Economy: History, definitions and related concepts (Esther Martos-Carrión and Cristina Miguel); Ch 3 Understanding the Sharing Economy (Ilker Gul); Ch 4 Hosting via Airbnb: Motivations and Operational Complexities (Lucie K. Ozanne, Girish Prayag, Rosemarie Martin-Neuninger); Ch 5 A critical review of sharing economy in tourism (Roberto Micera, Piera Buonincontri); Part 2 Impacts and Value: Ch 6 National culture and the sharing economy (Adele Berndt and Michael Peasley); Ch 7 The Impact of Airbnb on the Traditional Accommodation Sector in Trinidad and Tobago (Tenisha Brown, Acolla Cameron, Leslie-Ann Jordan-Miller and Brian Fronti); Ch 8 The sharing economy and peer-to-peer accommodation: from new consumers to new business models( Cláudia Oliveira, Celeste Eusébio and Filipa Brandão); Ch 9 Application of co-creation of value: Two-sided markets (local vs visitors)The valorization of local identity through creative tourism (Fabiola Sfodera, Alessio Di Leo); Ch 10 Mine, yours and 'shared': the ethical discourse of 'Collaborative Consumption (Jeroen Oskam, Kathryn Waite and Rodrigo Perez-Vega); Part 3 Future Developments: Ch 11 Big Data and Digital Marketing in the sharing economy; Ch 12 The future of mobility according to Uber: Current Dynamics, Immediate Challenges and Future Prospects (Pfarelo Manavhela, Unathi Sonwabile Henama); Ch 13 Blockchain and the future of the sharing economy - a decentralized sharing economy (Senem Yazici); Ch 14 Rethinking tourism models in the platform era of the sharing economy - Implications for tourism marketing and management (Arminda Almeida-Santana, Tatiana David-Negre, Sergio Moreno-Gil and J. Andres Coca-Stefaniak); Ch 15 Sharing Economy: Conclusions and future developments (Roya Rahimim, Babak Taheri, Dimitrios Buhalis); Index
