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Full Description
This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019.
With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.
Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.
Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.
Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
Contents
Ch 1 Introduction: Collaboration and technology for more sustainable and responsible tourism marketing (Antónia Correia, Alain Decrop)
Part 1: Technology and Value (Co-)creation
Ch 2 Absorptive capacity, co-creation and tourism: A mixed analysis method (Michelle Moraes, Áurea Rodrigues, Antónia Correia and Metin Kozak)
Ch 3 Social interaction in co-creating the tourist experience: An exploratory study of Chinese visitors to Japan (Xing Han, Carolus L.C. Praet and Liyong Wang)
Ch 4 Emotional interactions in festivals: How do consumers build a collective emotional experience? (Nico Didry and Jean-Luc Giannelloni)
Part 2: Platforms and the Collaborative Economy
Ch 5 Collaborative economy in the tourism industry: The new deal for consumers in the European Union (Silvana Canales Gutiérrez)
Ch 6 An analysis of meal-sharing reviews to explore serendipity (Marina A. Petruzzi, Áurea Rodrigues, Michelle Moraes and Antonia Correia)
Ch 7 Consumer perception of service quality: The case of Airbnb and Couchsurfing (Marie Dewitte, Jérôme Mallargé and Alain Decrop)
Part 3 : Sustainable Tourism Development
Ch 8 Host-tourist interactions and residents' attitudes towards sustainable tourism development (Foad Irani, Ali Öztüren and Arash Akhshik)
Ch 9 Challenges to sustainability in prospective world heritage sites (Sina Kuzuoglu and Stella Kladouvi)
Part 4: Technology, residents and over-tourism
Ch 10 How digital strategy increases overtourism - the case of Barcelona (Stephane Bourliataux Lajoinie, Josep Lluis del Olmo Arriaga and Frederic Dosquet)
Ch 11 Residents' perceptions of cruise tourism in an overcrowded city: The case of Venice (Giacomo Del Chiappa, Francesca Checchinato and Marcello Atzeni)
Ch 12 Place attachment and residents' perceptions of tourism development in small town destinations (Carla Silva, Cláudia Seabra, José Luís Abrantes, Manuel Reis and Andreia Pereira)
Ch 13 Conclusion: Preparing for the future of travel and tourism in vulnerable times (Alain Decrop, Antónia Correia)
Index
