Tourism's New Markets : Drivers, details and directions (Advances in Tourism Marketing)

個数：

Tourism's New Markets : Drivers, details and directions (Advances in Tourism Marketing)

  • 在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
    通常6～9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合がございます。
    2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
    3. 美品のご指定は承りかねます。

    ●3Dセキュア導入とクレジットカードによるお支払いについて
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 256 p.
  • 言語 ENG
  • 商品コード 9781911635635
  • DDC分類 338.4791

Full Description

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers.

Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to:
* Explore and understand emerging markets and segments
* Identify the most effective marketing strategies to build emerging markets and segments
* Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective
* Compare developing markets with emerging ones
* Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets
* Develop a new research framework to excel in emerging markets

A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

Contents

Ch 1 Introduction: Traversing an unprecedented divide (Philip L. Pearce and Antónia Correia)

Part I: Drivers of the new globally significant tourism markets
Ch 2 Post-communist tourism in Cambodia (Noel Scott and Bill Carter)
Ch 3 New edges from China: Emerging tourism markets driven by young Chinese (Jing Li and Ding Xu)
Ch 4 A panorama of Muslim tourists' queries: What do they want to know about travelling? (Hera Oktadiana)
Ch 5 Creating the new coffee tourism market: Disneyization processes at work in Indonesia (Heri P.D. Setiyorini)
Ch 6 Failures and successes in emerging and developed tourism markets (Edina Ajanovic and Beykan Çizel)

Part II: Niche and distinctive new tourism market groups
Ch 7 Astronomy tourism: A rising star among niche markets (Junjie (Teddy) Wen)
Ch 8 Motivations, preferences and personality of senior tourists: Cross-cultural comparison between American and Chinese groups (Felix Elvis Otoo and Seongseop (Sam)Kim)
Ch 9 Popular culture tourism: trend or transition? (Valeriya Radomskaya)
Ch 10 Paranormal tourism: Old beliefs and new markets (Chonlada Pharino)
Ch 11 Listening to children as a tourism market: The Asian context (Zohre Mohammadi)
Ch 12 Tourism luxury values: a global approach (Antónia Correia, Helena Reis and Vahid Ghasemi)

Part III: New ways of marketing to emerging tourist markets
Ch 13 Long-stay tourists and the world of international retirement
migration (Simon Hudson and Louise Hudson)
Ch 14 Investigating the affective image of emerging tourism destinations (Adriana F. Chim-Miki, Metin Kozak and Edvan Cruz Aguiar)
Ch 15 Regional destination branding in a developing country context (Mostafa Selima, Alan Fyall and Giulio Ronzoni)
Ch 16 Authenticity and aesthetics of global tourists' experiences (Eunkyung Park)
Ch 17 Misbehaviours of emerging tourism markets (Philip L. Pearce)
Ch 18 New markets and selling hope in a changed tourism world (Philip L. Pearce and Antónia Correia)
Ch 19 Conclusion (Antónia Correia and Philip L. Pearce)
Index