Event Portfolio Management : Theory and methods for event management and tourism (Events Management Theory and Methods)

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Event Portfolio Management : Theory and methods for event management and tourism (Events Management Theory and Methods)

Antchak, Vladimir/ Ziakas, Vassilios/ Getz, Donald

ウェブストア価格 ¥10,342（本体¥9,402）
Goodfellow Publishers Limited（2019/09発売）
外貨定価 UK£ 37.99
ポイント 94pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 198 p.
言語 ENG
商品コード 9781911396925
DDC分類 394.2068

Full Description

Event Portfolio Management explores the phenomenon of the event portfolio as a policy tool for cities and destinations. Divided into two parts - 'Theory' and 'Practice' - the book critically analyses and summarises key underpinnings behind portfolio theory development and identifies key trends and issues in the event portfolio approach. It examines the processes of event portfolio development and management, leveraging, stakeholder networking and collaboration, portfolio design, risk assessment and evaluation. With a wide geographical reach, the book introduces the results of empirical research from different international case studies, including Auckland, Wellington and Dunedin in New Zealand, Canberra and Melbourne in Australia, and Manchester and Edinburgh in the UK.

The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.
Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

This is an indispensable specialist text for events students, scholars and practitioners. With additional online resource material, the book is ideal for lecturers who teach event tourism and need theoretical foundations and case studies for their classes. It is a valuable source of reference for students undertaking events and tourism programmes. For destination managers and other industry professionals, the book provides a theoretical and practical guide to developing successful and sustainable portfolios of events.

Vladimir Antchak, PhD., is Senior Lecturer in Applied Management at the University of Derby, UK. Vassilios Ziakas, PhD., is Associate Professor in Sport Management at Plymouth Marjon University, UK.
Donald Getz, PhD., is Professor Emeritus at the University of Calgary, Canada and Visiting Professor at the University of Derby, UK.

IIntroduction; Part 1 Theory: Ch 2 Cities and Events: Introducing Event Portfolios; Ch 3 Event Portfolio Leveraging; Ch 4 Event Portfolios and Stakeholder Networks; Ch 5 Critical Aspects of Portfolio Design; Ch 6 Portfolio Evaluation and Impact Assessment; Part 2 Case Studies: Ch 7 Governmental Approach to Major Events in New Zealand; Ch 8 Portfolio of Major Events in Auckland, Wellington and Dunedin; Ch 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne;Ch 10 Sector-focused Approach to Business Events in Manchester; Ch 11 Edinburgh, a Festival City; Ch 12 International Comparison of Festival and Event Cities and their Portfolios; Ch 13 Conclusions; Index
References
Index