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Full Description
Principles of Festival Management is a complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates.
It focuses on the practical skills and knowledge needed for successful festival management, with a step by step approach to the planning, managing and staging processes. Theoretically underpinned, it provides a combination of management perspectives, practical advice and festival studies understandings across a diverse range of festivals, art-forms, audiences, locations, impacts and business models, enabling readers to think critically about the many challenges facing festivals managers.
Principles of Festival Management provides the reader with a single port of call for developing and running a festival from inception to evaluation, covering all aspects of festivals management and discussing the key central issues and contemporary debates (such as financing, volunteering, security and much more). It is a vital resource for undergraduate and postgraduate students and academics in the fields of events, festivals, arts, music industry and cultural management and leisure and tourism studies, as well as early career festivals managers and employees.
Contents
Introduction: What is a Festival and Festival Management?
Chapter 1 Festival Management: Roles and structures
Chapter 2 Festival Design
Chapter 3 Planning, Logistics and Management
Chapter 4 Funding the Festival and Creating Your Festival Budget
Chapter 5 Festival Operations
Chapter 6 Managing Human Resources
Chapter 7 Festival Marketing
Chapter 8 Festivals and the Law
Chapter 9 Research and Evaluation
Chapter 10 Managing Festivals in the Digital World
Bibliography
Subject Index
