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Full Description
The study of tourism and indeed the tourism industry is changing constantly. Now in its fourth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future.
Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures.
New to this edition:
* New material on latest issues such as the international response to overtourism; waste management and environmental change; and the impact of AI/robotics on tourism human resources;
* Brand new and updated case studies and readings throughout;
* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.
ABOUT THE AUTHORS
Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK.
Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
Contents
List of figures
List of tables
List of case studies
Acknowledgements
List of acronyms
Section 1 Contemporary Tourism Systems
Chapter 1 Contemporary tourism systems
Chapter 2 Contemporary tourism product markets
Section 2 The Contemporary Tourist
Chapter 3 Contemporary tourists, tourist behaviour and flows
Chapter 4 Contemporary tourism marketing
Section 3 The Contemporary Tourism Destination
Chapter 5 Delivering the contemporary tourism product: the destination
Chapter 6 Governing the contemporary tourism product: The role of the public sector and policy
Chapter 7 Consequences of visitation at the contemporary destination
Chapter 8 Planning and managing the contemporary destination
Chapter 9 Marketing and branding the contemporary destination
Section 4 The Contemporary Tourism Industry
Chapter 10 The scope of the contemporary tourism sector
Chapter 11 The tourism industry: Contemporary issues
Chapter 12 Supporting the contemporary tourism product: Tourism service management
Section 5 Tourism Futures
Chapter 13 Tourism in the twenty-first century: Contemporary tourism in a changing world
Index
