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Full Description
The term 'Circular Economy' is becoming familiar to an increasing number of businesses. It expresses an aspiration to get more value from resources and waste less, especially as resources come under a variety of pressures - price-driven, political and environmental. Delivering the circular economy can bring direct costs savings to businesses, reduce risk and offer reputational advantages, and can therefore be a market differentiator -- but working out what counts as 'circular' activity for an individual business, as against the entire economy or individual products, is not straightforward. This guide to the circular economy gives examples of what this new business model looks like in practice, and showcases businesses opportunities around circular activity. It also: explores the debate around circular economy metrics and indicators and helps you assess your current level of circularity, set priorities and measure success equips readers to make the links between their own company's initiatives and those of others, making those activities count by influencing actors across the supply chain outlines the conditions that have enabled other companies to change the system in which they operate. Finally, this expert short work sets the Circular Economy in a political and business context, so you understand where it has come from and where it is going.
Contents
Preface: Who this is book is for and what you should get out of reading it. Introduction: A new model for business and society Step 1: Getting hold of key concepts Economies are underpinned by natural resources Resources are becoming less 'secure' for a variety of reasons Circular Economy thinking gives businesses more options There are also economy-wide benefits. The Circular Economy can be local, national or global The idea is not new, it has been reaching maturity over the last three decades Step 2: Seeing the benefits and interpreting the idea to colleagues Economic resilience New business opportunities Innovation stimulus Avoided risk Brand advantage Natural progression of the CSR agenda Step 3: Reviewing your organisation's potential for implementing more circular approaches. Look at your business Look at your values What you can do within your business Where you can influence others Where you can disrupt others Where you probably need collaboration Identifying barriers Finding solutions Keeping an eye on the system level Step 4: Identifying priorities and measuring success Some approaches to indicators Developments in Europe What will work best? Step 5: Making full use of the brokering organisations Conclusion Bibliography
