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Full Description
'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.
The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.
Fully informed by the latest research, it incorporates:
* different country contexts;
* the social and cultural dimensions of entrepreneurship;
* case studies from a wide range of Hospitality and Tourism sectors;
* Industry perspectives and examples included.
The book is core reading for both undergraduate and postgraduate students studying on hospitality and tourism degree programmes covering entrepreneurship.
Contents
Theme 1: Perspectives on Entrepreneurs and Entrepreneurship; Introduction: overview of the different theoretical perspectives of entrepreneurship; Entrepreneurial Traits; Entrepreneurship as a Process; Entrepreneurship and Innovation; Entrepreneurship and Culture; Theme 2: Types of Entrepreneurship; Introduction: overview of the wide ranging context of entrepreneurshp in today's current environment; Social Entrepreneurship (entrepreneurship as a means of tackling societal problems); Corporate Entrepreneurship and Hotel Middle Managers; Ethnic Minority Entrepreneurship; Franchising; Social Franchising; Theme 3: The Growth of Entrepreneurship ; Introduction: overview of the requirements for entrepreneurial growth, and the challenges faced by different stakeholders in the hospitality and tourism industry; Nurturing Small and Medium Sized Enterprises; Tourism Entrepreneurship and Social Capital; Entrepreneurship and Networking Processes; Responding to Disasters: Strategies for Hospitality and Tourism; Index
