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Full Description
Whether you are just dusting off the plans for your very own brand new start-up or you are the owner of a small business looking to grow, in fact whatever stage you are in your business development, this book will help you to:
Understand and create your competitive advantage
Get more from your sales and marketing
Become a strong leader and manage your employees
Build partnerships both within and outside your company
Become an ace at managing cash
Get the help you need to thrive and grow
Contents
A Letter From the Advantage CEO Foreword Introduction Chapter 1 So, You Have an Idea for a Business Chapter 2 How Do You Start a Business? Chapter 3 Know Your Destination Chapter 4 How Do You Get the Right Funding? Chapter 5 Location, Location, Location Chapter 6 Competitive Advantage Chapter 7 Managing Time Chapter 8 Sales or Marketing Chapter 9 What Marketing Really Means Chapter 10 The Importance of People in Every Aspect Chapter 11 Leadership vs. Management Chapter 12 People Development Chapter 13 Cash is King Chapter 14 Releasing the Cash in Your Business Chapter 15 You Can't Control Everything Chapter 16 Quality, Targeted Business Development Chapter 17 Growing Pains Chapter 18 Move With the Times Chapter 19 4D Networking Chapter 20 Be Loyal, Be Reliable and Be Trusted Chapter 21 Advanced Stakeholder Management Chapter 22 Strategic Partnerships: Two Heads are Better Than One Chapter 23 Plan, Review, Plan, Review, Over and Over Again Chapter 24 Quality Chapter 25 Process is Sacrosanct - Discuss Chapter 26 Benchmarking Chapter 27 The Value of Advice Chapter 28 Coaching is Not a Weakness Final Thoughts
