The Visual Communications Book : Using Words, Drawings and Whiteboards to Sell Big Ideas (Concise Advice)

Edwards, Mark

LID Publishing（2015/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 128 p.
• 言語 ENG
• 商品コード 9781907794940
• DDC分類 658.45

Full Description

A picture paints a thousand words or so the saying goes - We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colours, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.

Contents

1: HOW DID WE GET HERE? 2: THERE IS A BETTER WAY 3: OUR WORKING TOOLS 4: ROLLING THE PITCH - PREPARATION 5: CORE PRINCIPLE: #1 - THE INTENT 6: CORE PRINCIPLE: #2 - THE STORY 7: CORE PRINCIPLE: #3 - THE ILLUSTRATION 8: CORE PRINCIPLE: #4 - THE NARRATIVE 9: CORE PRINCIPLE: #5 - THE DELIVERY 10: FINAL THOUGHTS