- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver's remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:
Be yourself, but more so
Extend the brand
Build on what you're good at
Remember the social dimension
Become the face of a supermarket
Deal with adversity
Go international
Protect the brand
Be controversial
Be bold
Want to be the best? The secrets of phenomenal success are in your hands.
Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Contents
The Life and Times of Jamie Oliver. One: Be Yourself, But More So.
Oliver's early appeal as a television chef was based on his apparent 'authenticity' but behind the scenes there was artifi ce at work.
Two: Extend the Brand.
With his personal brand well established, Oliver has launched a wide range of business ventures.
Three: Build on What You're Good At.
By sticking to what he knows best, Oliver has expanded his business empire without leaving his comfort zone.
Four: Remember the Social Dimension.
By tackling social and political issues, Oliver cemented his relationship with the public, and refreshed his brand while also doing genuine good.
Five: Become the Face of a Supermarket.
Despite a few bumps and bangs along the way, Oliver's relationship with Sainsbury's has been mutually beneficial.
Six: Deal with Adversity.
Oliver has dealt with career-threatening issues with a mix of hard work and creative imagination.
Seven: Go International.
Right from the beginning Oliver has had a global profile. Now he is an international businessman.
Eight: Protect the Brand.
Looking after the brand as business grows is tough for any owner. This is how Oliver has done it.
Nine: Be Controversial.
A willingness to embrace controversy has done Oliver no harm at all.
Ten: Be Bold.
Launching new ventures in the middle of a recession could be described as bravery or foolishness. Oliver is prepared to take the risks.
How to Do Business the Jamie Oliver Way.
Last Word: Towards a Sustainable Future.
Notes.
Index.
